January New Marketing and Advertising books

• Employee Proactivity in Organizations: An Attachment Perspective
  
  Employee Proactivity in Organizations: An Attachment Perspective: HF5548.8 .W8 2019
  Author(s): Wu, Chia-Huei
  Bristol : Bristol University Press 2019.
  
  What makes some people more likely to initiate positive change within their organizations? Can this behaviour be influenced by management? Employee proactivity has largely been understood in terms employees changing their environment or changing themselves. In this novel study Wu offers an alternative lens through which to examine such behaviour – the concept of attachment theory. Wu integrates the current understanding of motivational factors in shaping proactive workers, through his introduction to attachment theory, and development of it as a theoretical framework. This compelling approach provides academics with a new way of thinking about employee behaviour whilst also acting as a guide for practitioners and managers.
  
  
• Lockheed, Atlanta, and the Struggle for Racial Integration
  
  Lockheed, Atlanta, and the Struggle for Racial Integration: HF5549.5.A34 P37 2019
  Author(s): Randall L. Patton
  Athens, Georgia : The University of Georgia Press [2019]
  
  Lockheed has been one of American's largest corporations and most important defense contractors from World War II to the present day (since 1995 as part of Lockheed Martin Aeronautics Company). During the postwar era, its executives enacted complicated business responses to black demands for equality. Based on the papers of a personnel executive, the memoir of an African American employee, interviews, and company publications, this narrative history offers a unique inside perspective on the evolution of equal employment and affirmative action policies at Lockheed Aircraft's massive Georgia plant from the early 1950s through the early 1980s. Randall L. Patton provides a rare, perhaps unique, account of African American struggle and management response, set within the context of the regional and national struggles for civil rights. The book describes the complex interplay of black protest, federal policy, and management action in a crucial space in the national economy and within the South, contributing to business history, policy history, labor history, and civil rights history.
  
  
• Diversity, Inc.: The Failed Promise of a Billion-Dollar Business
  
  Diversity, Inc.: The Failed Promise of a Billion-Dollar Business: HF5549.5.M5 N48 2019
  Author(s): Pamela Newkirk
  New York : Bold Type Books 2019.
  
  An award-winning journalist shows how workplace diversity initiatives have turned into a profoundly misguided industry--and have done little to bring equality to America's major industries and institutions. Diversity has become the new buzzword, championed by elite institutions from academia to Hollywood to corporate America. In an effort to ensure their organizations represent the racial and ethnic makeup of the country, industry and foundation leaders have pledged hundreds of millions of dollars to commission studies, launch training sessions, and hire consultants and diversity czars. But is it working? In Diversity, Inc., award-winning journalist Pamela Newkirk shines a bright light on the diversity industry, asking the tough questions about what has worked-and why progress has been so slow. As she argues, despite decades of handwringing, costly initiatives, and uncomfortable conversations, organizations have, apart from a few exceptions, fallen far short of their goals. Newkirk highlights the rare success stories, sharing valuable lessons about how other industries can match those gains. Diversity, Inc. incisively shows the vast gap between our rhetoric of inclusivity and our achievements. If we are to deliver on the promise of true equality, we need to abandon ineffective, costly measures and do what it takes to challenge enduring racial attitudes.
  
  
• Sticky Creativity: Post-it® Note Cognition, Computers, and Design
  
  Sticky Creativity: Post-it® Note Cognition, Computers, and Design: HF5721 .S753 2020
  Author(s): Bo T. Christensen, Kim Halskov, Clemens N. Klokmose
  Amsterdam : Academic Press an imprint of Elsevier [2020]
  
  Sticky Creativity: Post-It® Note Cognition, Computers, and Design presents the interesting history of sticky notes and how they have become the most commonly used design material in brainstorming, business model generation, and design thinking. The book brings together researchers from psychology, computer science and design in order to understand why and how sticky notes are used, why they work well, and whether sticky notes are replaceable or improvable by a digital counterpart. The book covers psychology, computers and design respectively. From a psychological perspective, cognitive and socio-cognitive theories are used to explain the functions sticky notes serve in idea generation and creative collaboration. Following sections present the findings from three very different computerized instantiations of sticky notes and discuss the challenges and opportunities that arise when trying to digitize sticky notes. Highlights the benefits of sticky notes in idea generation and creative collaboration Explores the use of sticky notes in a variety of creative, design professional and educational settings Includes research perspectives from cognitive psychology, computer science and design studies
  
  
• Advertising Shits in Your Head
  
  Advertising Shits in Your Head: HF5831 .R36 2019
  Author(s): Vyvian Raoul
  Oakland : PM Press [2019]
  
  Advertising Shits in Your Head calls adverts what they are - a powerful means of control through manipulation - and highlights how people across the world are fighting back. It diagnoses the problem and offers practical tips for a DIY remedy. Faced with an ad-saturated world, activists are fighting back, equipped with stencils, printers, high-visibility vests, and utility tools. Their aim is to subvert the adverts that control us. With case studies from both sides of the Atlantic, this book showcases the ways in which small groups of activists are taking on corporations and states at their own game: propaganda.